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June 2011

Sincere thanks to all the cheerful feedback we’ve received for our new website! If you haven’t had the chance to take a peek yet yourself, you’re just one-click away: www.stafix.eu

Topics of this month’s NewSticker:

  • Stafix Adopts a Gorilla – Help us to find a name!
  • 3 p’s of Gorilla marketing
  • Stafix for Ben&Jerry’s
  • Stafix for Dr.Oetker

 

Stafix Adopts a Gorilla - Help us to Find a Name!

Many people often ask us: "What's up with the Gorilla"?
In fact the Gorilla has been our mascot since the very beginning. It has always also been an important part of our trade fair crew, samples, website and office. Some of our first samples were playing with the words "guerilla / gorilla marketing"

After 4 years of faithful mascot-ship we thought we should give something back to this amazing creature. Thanks to the species adoption program of the WWF this task was easier than we thought and now, through this adoption program, we are proud caretakers of a great ape.

Help us to find a name for the Stafix Gorilla!

You can send us your suggestion by replying to this NewSticker or by posting it on our Facebook / Twitter page until 23rd of September 2011.
We will gather the ideas and announce them in each edition of our monthly NewSticker as well as on Facebook and Twitter.

The winner will be announced in the October's Newsletter.
The person that submits the name that gets chosen will receive a surprise "Gorilla Package" as a prize for his/her contribution.

3 P’s of Gorilla Marketing

  1. Peel-   Peel the film from the backer
  2. Place- Place Stafix® onto any surface
  3. Play-   Stafix® can be easily removed and reused

Stafix® will adhere, on average, three months to a surface, depending on the conditions.

Stafix® for Ben&Jerry's

The famous ice cream brand Ben & Jerry's used Stafix® to promote it's first local ice cream flavor, which is available only in Scandinavia.

The chocolaty sweet "Nordic Water Peace" is a new flavor of Ben & Jerry's and is part of the promotion of the "Project Baltic Sea". The new flavor is produced in a climate-neutral way and in accordance with the principles of environmental responsibility like all of Ben & Jerry's ice creams. In addition, it has a Fairtrade certificate.

Stafix® for Dr. Oetker

Dr. Oetker used Stafix stickers for the launch of their new range of frozen pizzas; Dr. Oetker’s Stoneoven Tradizionale.

The stickers were placed in stores on the freezers. The use of Stafix® is especially useful for temporary campaigns since it is fast and easy to install and does not leave any residues when the stickers are removed at the end of the campaign.

 

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Stafix- Reaching New Surfaces

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